Telegram is a rapidly growing messaging platform with over 800 million active users worldwide. With its focus on privacy and engagement, it has introduced Telegram Ads, allowing businesses to reach a highly active audience. This guide will walk you through how Telegram Ads work, their benefits, pricing, targeting options, and best practices for running a successful ad campaign.

What Are Telegram Ads?

Telegram Ads is an official advertising platform that enables businesses to promote their content on public Telegram channels with over 1,000 subscribers. Unlike traditional social media telegram ad, Telegram Ads are privacy-focused, meaning they don’t track users or collect personal data. These ads are displayed within channel posts in a non-intrusive way, making them blend seamlessly with organic content.

Why Advertise on Telegram?

  1. Engaged User Base – Telegram users are highly interactive and loyal to the channels they follow.
  2. Privacy-Friendly – No user tracking or data collection, making it ideal for privacy-conscious brands.
  3. Less Competition – As a newer ad platform, Telegram Ads offer a unique opportunity to stand out.
  4. Higher Conversion Rates – Targeted advertising ensures that your ad reaches the right audience.

Types of Ads on Telegram

Currently, Telegram supports only text-based ads, which:

  • Appear in large public channels with 1,000+ subscribers.
  • Are limited to 160 characters (concise and impactful).
  • Contain a call-to-action (CTA) link to direct users to a website, channel, or bot.
  • Are displayed at the bottom of channel posts without disrupting user experience.

How Telegram Ads Work

1. Ad Placement

Ads are shown in public Telegram channels and do not appear in private chats or groups, ensuring a seamless user experience.

2. Pricing Model

Telegram Ads operate on a Cost-Per-Impression (CPM) model, meaning advertisers pay based on the number of views. The minimum ad budget is €2 million, making it more suitable for large businesses. However, third-party ad networks may offer more affordable options for smaller advertisers.

3. Targeting Options

Although Telegram does not track users, advertisers can target their audience based on:

  • Channel Interests – Ads appear in relevant public channels.
  • Language Preferences – Target users based on their preferred language.
  • Geographical Location – Advertisers can choose specific regions or countries.

How to Set Up a Telegram Ad Campaign

  1. Register for Telegram Ads – Sign up through the official Telegram Ads platform.
  2. Set Your Budget – Determine how much you want to spend on impressions.
  3. Select Targeting Options – Choose location, language, and relevant channel topics.
  4. Write Your Ad Copy – Craft a compelling message within 160 characters, including a strong CTA.
  5. Submit for Review – Telegram will review and approve your ad before it goes live.

Best Practices for Running Telegram Ads

  • Keep it Short and Impactful – With a 160-character limit, make your ad clear and direct.
  • Use a Strong CTA – Encourage users to click, join, or explore your offer.
  • Target the Right Channels – Advertise in relevant, high-traffic Telegram channels.
  • Track and Optimize – Monitor performance and refine your ads based on engagement data.

Telegram Ads is a powerful tool for businesses looking to tap into a highly engaged, privacy-focused audience. While the high budget requirement may limit smaller advertisers, the potential for high engagement and quality leads makes it a worthwhile investment. By following best practices and optimizing your campaigns, you can maximize results and grow your brand on Telegram.

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